Sex appeal and good looks appear to be a thing of the past when it comes to dating

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Why Personality and Connection Matter More Than Ever in Modern Dating

It seems the age-old focus on sex appeal and good looks is taking a backseat when it comes to dating in 2025. New research from Readly, the digital magazine and newspaper app, shows that Brits are prioritising humour, shared interests, and meaningful conversation over physical attraction. With human connection at an all-time low, dating is becoming more about emotional intelligence and deep compatibility than ever before.

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What Do People Want in a Partner?

According to a study by Readly, the top qualities sought in a potential partner include:

• The ability to listen (38%)

• A great sense of humour (36%)

• Common interests and hobbies (32%)

• Good conversation and regular communication (29%)

• Emotional intelligence and awareness of societal issues (60%)

  
  

Interestingly, while some people prioritise a partner who is well-read on global and local issues, 7% say it doesn’t matter, as long as their partner is passionate about something meaningful.

What to Avoid on a First Date

While chemistry and engaging conversation are essential, there are certain topics best left untouched on a first date. The biggest turn-offs include:

• Talking about ex-partners or past relationships (43%)

• Criticising appearance or behaviour (34%)

• Discussing financial problems or salary expectations (29%)

• Mentioning marriage or children too soon (23%)

• Debating political views (21%)

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The Power of Conversation in Dating

Sarah Louise Ryan, Dating & Relationship Expert, emphasises the importance of genuine conversation and self-confidence in dating. Many singles worry too much about how they are perceived, but true connections are built on authenticity and self-assurance. By investing in personal passions and interests, daters can bring a natural enthusiasm and confidence to their interactions, reducing first-date jitters. With Readly, users can explore thousands of magazines on hobbies, interests, and lifestyle topics, providing great conversation starters for dates.

The Rise of ‘Romantasy’ and Celebrity Couple Goals

There’s been a surge in interest in romantic fiction and the love lives of celebrity couples, according to Readly’s search data. When asked which celebrity relationships they aspire to, Brits named:

• Prince William & Princess Kate (31%)

• Victoria & David Beckham (28%)

• Tom Holland & Zendaya (26%)

  
  

With Readly, romance lovers can dive into trending celebrity stories, relationship advice, and romantic fiction, helping to inspire meaningful connections.

Top Expert Tips for Dating Success

Sarah Louise Ryan shares her best tips for building meaningful connections:

1. Prioritise Yourself First Before seeking a partner, focus on your own well-being. Engaging in hobbies, fitness, and self-care boosts confidence and attracts healthier relationships. Readly offers a range of magazines covering wellness, mental health, and self-care to help build self-confidence before dating.

2. Dress Comfortably Wear outfits that make you feel at ease. Confidence isn’t about high heels or suits—it’s about feeling comfortable in your own skin. Get fashion inspiration from the style and lifestyle magazines available on Readly.

3. Choose an Interactive Date Opt for activities like mini golf, a cooking class, or a pub quiz. Playful dates allow for organic conversation and showcase personality beyond surface-level chat. Check out Readly’s lifestyle and entertainment sections for creative date ideas.

4. Ask Engaging Questions Show genuine interest in your date by asking about their hobbies, interests, and perspectives on global topics. Meaningful conversations build rapport and connection. Readly’s diverse selection of magazines can provide a wealth of interesting topics to discuss.

5. Embrace a Romantic Mindset Watch rom-coms, read about relationships, and explore dating advice to inspire a positive approach to romance. Readly offers thousands of magazines with expert insights and dating inspiration to help create engaging conversation on dates.

Where to Find Dating Advice

When seeking relationship guidance, Brits turn to various sources:

• Friends and family (36%)

• Relationship books and magazines (23%)

• Social media (19%)

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For expert dating insights, relationship tips, and inspiration, check out Readly’s vast collection of magazines and newspapers HERE! Whether you need a confidence boost, date-night inspiration, or tips on deepening your connection, Readly has you covered.

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