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Writer's pictureCarol App Team

Frida Mom: Empowering New Mums with Care and Confidence

Meet Frida Mom, a brand that understands the complexities of motherhood and strives to empower mums with care and confidence. A brand tried and tested by the Carol App Team, let's explore their innovative products, support for new mums, and their dedication to making the journey into motherhood a little less daunting.


What is Frida Mom?

Frida Mom is a brand that focuses on postpartum recovery and care for new mums. They offer a wide range of innovative products designed to make the postpartum journey smoother and more comfortable. From peri bottles and disposable underwear to witch hazel pads and c-section recovery bands, Frida Mom has a large range of the essentials needed for a speedy and comfortable recovery after childbirth. Their products are specifically designed to address the needs and challenges faced by postpartum mums, providing relief and support during this transformative period. Frida Mom aims to raise awareness about postpartum recovery and empower mums with the tools and resources they need to navigate this phase of motherhood. Whether it's managing pain and healing, staying clean and hygienic, or ensuring overall comfort and well-being, Frida Mom has become the go-to brand for mothers looking for effective postpartum care solutions.

Quality Products from Frida Mom When it comes to the products that Frida Mom offers, they provide high-quality items that are specifically designed to make life easier for new mums. Their range includes everything from postpartum recovery kits and belly bands to breast pads and nursing bras. Many of their products also feature unique innovations such as cooling packs, leak-proof designs , and comfortable fabrics. All of these features make Frida Mom the perfect choice for new mums who are looking for products that provide them with both comfort and confidence during their postpartum recovery. Who Created Frida Mom?

Frida Mom was created by a team of innovators and entrepreneurs who recognised the need for better postpartum care products. The brand creators, including Frida Mom's founder and CEO Chelsea Hirschorn, have a deep understanding of the challenges faced by new mums during the postpartum recovery process.

Before founding Frida Mom, Chelsea Hirschorn had a successful career in the e-commerce industry, working with major retail companies. She became inspired to create her own brand after experiencing her own postpartum journey. Frustrated by the lack of effective and innovative postpartum care products on the market, Hirschorn decided to take matters into her own hands.

Motivated by her own personal experiences and the desire to provide postpartum mums with the resources and support they need, Hirschorn and her team set out to develop a comprehensive line of postpartum recovery essentials. Their mission is to empower women during their postpartum period by offering effective and innovative items that address the real needs and challenges faced by new mums.

Through Frida Mom, the brand creators aim to raise awareness about postpartum recovery and provide mums with the tools and resources to navigate this important phase of their lives with confidence and comfort. Their dedication to helping mothers throughout their postpartum journey has made Frida Mom a trusted and essential brand for new mums worldwide. Postpartum Recovery Products by Frida Mom

Frida Mom offers a wide range of postpartum recovery products designed to support women during this transformative period. From peri bottles and disposable underwear to witch hazel pads and c-section recovery bands, Frida Mom has everything new mums need to navigate the postpartum journey with comfort and confidence. With their innovative and effective products, Frida Mom aims to educate and empower women, providing them with the necessary resources to address the physical and emotional challenges of postpartum recovery. Whether it's finding relief from perineal discomfort or managing breastfeeding, Frida Mom is committed to making the postpartum experience more comfortable, manageable, and empowering for new parents. With their comprehensive postpartum care kit and individual products, Frida Mom ensures that mums have access to the essential items they need during this crucial time. By addressing the real needs and challenges faced by postpartum mums, Frida Mom is helping to create a supportive and nurturing environment for new parents.

Peri Bottle The Peri Bottle is a vital tool for postpartum recovery that provides comfort and hygiene during the healing process. This innovative product is specifically designed to help women care for themselves after childbirth.

The Peri Bottle is used to gently cleanse the perineal area, providing a soothing and refreshing sensation. When filled with warm water, the Peri Bottle helps with cleanliness and promoting healing during postpartum care routines. The bottle's ergonomic design allows for easy handling and controlled water flow, ensuring a gentle and comfortable experience. Using the Peri Bottle for postpartum recovery offers several benefits. Firstly, it promotes hygiene in the delicate areas that require particular attention during this time. By gently spraying warm water, it helps wash away any bacteria and keeps the area clean, reducing the risk of infection. Secondly, the Peri Bottle provides relief and soothing comfort to the perineal area, which may be sore and tender after childbirth.

With its convenient size and ease of use, the Peri Bottle can be taken along for bathroom trips when needed. It is an essential item for every postpartum journey, providing comfort and promoting healing.

Frida Mom's Disposable Underwear is the ultimate postpartum recovery wear that provides both comfort and convenience. Unlike traditional mesh underwear, these disposable undergarments are mesh-free, making them a mess-free option for new mums. Designed with the postpartum journey in mind, Frida Mom's Disposable Underwear stretches to fit comfortably and securely. They are specifically engineered to address common postpartum concerns such as aches, pain, swelling, and bruising.

The elastic waistband ensures a snug fit without digging into sensitive areas, while the breathable fabric allows for proper air circulation, promoting faster healing. With a discreet and low-profile design, these disposable undergarments can be worn confidently under any clothing.

Available in a range of sizes, Frida Mom's Disposable Underwear offers the perfect fit for every postpartum mum. The convenient pack allows for easy on-the-go use, ensuring you have a fresh pair whenever you need them.

Witch Hazel Liners & Pads are essential items for postpartum mums as they can play a crucial role in soothing and healing the perineal area after childbirth. These specially designed products from Frida Mom are infused with witch hazel, a natural ingredient known for its anti-inflammatory and healing properties.

Postpartum recovery can be uncomfortable and often involves swelling and discomfort in the perineal area. Witch hazel provides relief by reducing inflammation and soothing the affected area. The liners and pads offer a convenient and mess-free way to apply witch hazel directly to the perineum, ensuring maximum effectiveness.

Using witch hazel liners and pads not only helps with postpartum discomfort but also promotes healing. Witch hazel is known to reduce redness, pain, and itching, making it an effective solution for postpartum recovery. The gentle and soothing nature of witch hazel provides much-needed relief during this delicate time.

Frida Mom's Witch Hazel Liners & Pads are thoughtfully designed to provide the utmost comfort and convenience for postpartum mums. They are compact, discreet, and easy to use, allowing mums to effortlessly incorporate them into their postpartum care routine. Experience the healing power of witch hazel with Frida Mom's Witch Hazel Liners & Pads, the perfect companions for postpartum recovery. Soothe and heal with these essential items that prioritise your comfort and well-being during this transformative journey.

The Frida Mom C-Section Recovery Band is a must-have postpartum essential for mums who have undergone a C-section. This innovative band provides support and compression to help reduce discomfort and promote healing during the postpartum recovery process. Designed with the specific needs of C-section mums in mind, the Frida Mom C-Section Recovery Band offers a range of benefits. The adjustable straps allow for a personalized fit, ensuring optimal comfort and support. The breathable fabric helps to keep the area dry and cool, preventing irritation and promoting faster healing.

The targeted compression zones of the band provide gentle pressure to the abdominal area, helping to reduce swelling and support weakened muscles. This not only helps to alleviate pain and discomfort but also aids in the recovery of the abdominal muscles post-surgery. The Frida Mom C-Section Recovery Band is a practical and functional solution for C-section mums. It provides the necessary support and compression to aid in the postpartum recovery process, allowing mums to feel more comfortable and confident as they navigate this special time. Trust Frida Mom to provide you with the best postpartum products for your recovery journey.


The support you need for Plan C. Our C-Section Recovery Band keeps you hands-free without worrying about your incision getting bumped. Plus, reusable Hot + Cold Packs slip into the belly + back pockets to relieve cramping, swelling, soreness and inflammation.

Postpartum healing is an essential part of the post-birth recovery process for new mums. One product that can greatly aid in this healing journey is the Frida Mom Perineal Healing Foam. This innovative foam is specifically designed to promote healing and provide much-needed relief during the postpartum period.

The healing foam offers a wide range of benefits for postpartum mums. Its gentle and soothing formula helps to soothe and calm the sensitive perineal area, which can often be sore or inflamed after childbirth. It also helps to reduce swelling and discomfort, making it easier for mums to navigate their postpartum journey.

Using the healing foam is a simple and straightforward process. Mums simply need to spray the foam directly onto the affected area and allow it to absorb into the skin. The foam's lightweight and non-greasy texture makes for easy application and quick absorption, ensuring maximum effectiveness.

Key features of the Frida Mom Perineal Healing Foam include its natural and safe ingredients, making it suitable for use by all postpartum mums. It is also fragrance-free and compatible with postpartum pads and underwear, offering seamless integration into a mum's postpartum care routine.


Labour & Postpartum Kit by Frida Mom is a highly rated must-have essential for postpartum mums. This convenient kit includes everything needed to support a smooth recovery process.

Inside the kit, mums will find four pairs of disposable underwear, which provide comfort and protection during the healing process. The soft and stretchy material ensures a perfect fit and easy wearability.

The kit also contains four instant ice pads, which offer immediate relief for sore and swollen areas. These pads provide a refreshing and cooling sensation, alleviating discomfort and reducing inflammation.

For added comfort, the kit includes 24 witch hazel liners. These liners are infused with witch hazel, a natural ingredient known for its soothing properties. They can be used with postpartum pads or underwear for an extra layer of relief.

To further support the healing process, the kit includes a 5 oz bottle of perineal healing foam. This foam is specifically formulated to soothe and calm the sensitive perineal area. Its gentle and nourishing ingredients promote healing and reduce swelling.

With the Frida Labour & Postpartum Kit, postpartum mums can rest assured that they have all the essentials to aid in their recovery. Designed with their needs in mind, this kit provides gentle, soothing, and safe solutions for the postpartum journey.

The Frida Mom Postpartum Kit & Caddy is a thoughtfully created kit is designed to help mums heal faster and feel more prepared and comfortable.

The kit includes four pairs of disposable underwear, made from a soft and stretchy material that ensures a perfect fit and easy wearability. These provide comfort and protection during the healing process, allowing mums to focus on recovery without any worries.

In addition, the kit contains four instant ice pads that offer immediate relief for sore and swollen areas. These pads provide a refreshing and cooling sensation, alleviating discomfort and reducing inflammation.

To further enhance comfort, the kit includes 24 witch hazel liners that are infused with soothing witch hazel. These liners can be used with postpartum pads or underwear for an extra layer of relief.

Lastly, the kit includes a 5 oz bottle of perineal healing foam, specially formulated to soothe and calm the sensitive perineal area. The gentle and nourishing ingredients promote healing and reduce swelling, helping mums feel more comfortable during the recovery process. With the essential postpartum care items included in the Frida Mom Postpartum Kit, new mums can rest assured knowing they have everything they need for a smooth and comfortable postpartum journey.

Easy to Use Solutions Another great thing about Frida Mom is how easy it is to use their products. Not only do they offer a wide variety of items to suit different needs , but they also make it easy for mums to find the right product for them. For example, their website features comprehensive product descriptions and helpful videos to guide customers through the process of choosing and using Frida Mom products. This makes it easy for new mums to find the right products quickly and easily without having to waste time or energy trying to figure out how to use them.

Optimising Postpartum Recovery

Frida Mom products are designed to help mums optimise their postpartum recovery. Many of their items are specifically designed to provide support and relief during the healing process, and they also feature helpful features such as cooling packs, leak-proof designs, and comfortable fabrics. This means that new mums can have peace of mind knowing that they're getting the best possible care during this important time.

By providing high-quality products, easy-to-use solutions, and features specifically designed to help optimise postpartum recovery, Frida Mom is the perfect choice for new mums who are looking for care and confidence during their journey.

Innovative Products for Every Stage

Postpartum Recovery Frida Mom offers a range of postpartum recovery products that cater to the specific needs of new mums. From their soothing perineal cold packs to the ingenious Upside Down Peri Bottle, these products are designed to ease the discomfort that often accompanies childbirth.

Breastfeeding Support Breastfeeding can be a beautiful but challenging experience. Frida Mom provides breastfeeding essentials such as nursing pads and nipple balm to help new mums navigate this important aspect of motherhood.

Baby Care Frida Mom doesn't stop at just mum's needs; they also offer innovative baby care products. Their NoseFrida Snotsucker (we love!) is a game-changer for clearing a baby's stuffy nose, ensuring both mum and baby can breathe easy.


The Windi Gas and Colic Reliever (we love!) is a game changer for babies with colic and gas. The Windi is a single-use tube that helps babies get rid of excess gas. Designed to be safe and effective, the Windi cannot harm your baby if used as instructed. Most pediatric professionals are familiar with the method of using a rectal thermometer to relieve gas and colic. The Windi is designed specifically for this purpose. The soft, pliable, hollow tube features a rounded tip that is long enough to reach past the muscle that prevents the release of the gas, and also has a stopper to prevent an insertion too far. Each package contains 10 disposable Windis.


The 3-Step Cradle Cap system is another game changing product tried and tested by the Carol App Team. Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system specially designed to fix the cradle cap flake situation. First LATHER (with sponge), then LOOSEN (with brush) and LIFT (with comb) then get back to baby with more cradle, less cap.

In a world where motherhood can feel overwhelming, Frida Mom stands out as a beacon of support and empowerment for new mums. Their innovative products, nurturing community, and expert resources combine to make the journey into motherhood a little less daunting and a lot more enjoyable.

The range of Frida Mom products makes new motherhood a little easier. From postpartum recovery kits to nursing bras, these helpful items are designed to make things a bit simpler and more comfortable – all while helping mums look and feel their best. Plus, the company’s commitment to quality ensures that each item is crafted with the highest standards in mind. By focusing on postpartum recovery, Frida Mom aims to educate and provide support to women during this often-overlooked stage of parenthood. With a range of innovative and effective products, Frida Mom is dedicated to making the postpartum experience more comfortable, manageable, and empowering for new parents.

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